What the Paarl brief asked for
The client was a home cook in Paarl making meals for family, friends and the odd Sunday lunch. The brief was practical: keep a few tomato and pickle jars on hand for quick flavour in sandwiches, pasta, salads, braai sides and tray bakes, with enough variety to avoid the same taste every week.
They did not want anything fussy. The jars had to fit in a standard home fridge, work in small portions, and arrive in good condition with courier delivery from our base in Paarl to the Western Cape and further afield. Because the household cooks often around load-shedding times, the packs also needed to be easy to store, quick to open and simple to reseal.
We also kept the brief grounded in South African home cooking. No special equipment, no complicated prep and no long ingredient lists. Just reliable jars that can be used straight from the cupboard or fridge, depending on the recipe.


